An audit is just an in-depth look at your site. You may be tempted to do the audit yourself to save money, but it’s going to be really hard for you to be honest and impartial when it comes to evaluating your website. Thankfully, you can probably recruit friends and business associates to do it for you for free. Or maybe the cost of a beer or two.
Here are a few steps you can take to help you with your audit:
Identify your Audience
The first step is to identify you your audience is. Among your customers, what demographics perform the best? Are most of your clients male or female? Do your most profitable clients fit into a certain age group? What about marital status or income level? Once you’ve identified your audience, take a look through your address book and your Facebook friends and find people who fit into that audience. They’re gonna be your best auditors.
Come up with a Questionnaire
You’ll want to come up with a group of questions to ask for you audit. The questions can be very broad to give you overall feedback on your website, or they can be very specific to give you feedback on particular areas of concern. You might ask things like :
- Is the website easy to use?
- Did you find what you were looking for within one minute? Two minutes? Five minutes?
- Does the design of the website (colors, typography, pictures) appeal to you?
- How does this site compare to my competitors sites?
- What would make the website better?
Prioritize the Issues
Chances are, you’re not going to be able to address all of the problems right away. That’s why you should always prioritize the issues by importance. Focus on the big issues first, and then worry about the little odds and ends.
Get to Work
By the end of your audit, you should have a good indication of the areas that need improvement. You should also have valuable feedback from real people about things you may not have even though of. By implementing these suggestions and fixes, you should be able to vastly improve your online presence.