Website analytics are amazing! They tell you so much about the kinds of people visiting your website, their habits, and what they’re looking at. It’s a great way to analyze visitor trends on a broad scale.
But wouldn’t it be great to have granular access to your visitor data? Wouldn’t you like to know more about specific visitors to your website? Who they are and what they do? What interests they have? What pages or products they looked at? Where conversions were made?
There have been CRM website tools around for years that have offered this sort of insight into visitors, but they’ve always locked you into their own closed ecosystem. You had to build a website using their framework, host on their servers, use their email services, and pay their high monthly fees.
That’s where LeadIn is fundamentally different.
LeadIn is a WordPress plugin that allows you to get to know your website visitors and track their movements with your existing WordPress-based website. You get all that glorious granular data while sticking with the awesome open source website platform you know and love.
Here’s how it works
Once a visitor submits a form on your website — any form — a contact profile is created for them. You’ll be able to track their behaviors and see what pages they look at when and for how long. On an eCommerce site, you can look at browsing and buying behaviors. On a service-based site, you’ll be able to see which pages produced a lead for that visitor. You can see where the visitor came from (direct URL, search engine, referral site, etc.).
LeadIn automatically uses that information to mine the web for corresponding information. So — for example — it can use the visitor’s email address to find more information about that visitor from their personal blog, Facebook, Twitter, and LinkedIn accounts. It pulls that information together to give you a comprehensive view of that contact. So even if someone only submitted a name and email address, you will probably be able to see who they are, what they do, who they work for, and more.
Imagine for a moment the advantage knowing those kinds of details about a potential customer would give you. You could tailor your marketing materials to the potential customer’s interests. Customize your pitches for their specific job and industry.
All with zero effort!
How complicated is this thing to use?
It’s not. Everyone says their products are easy to use, but Leadin actually means it. Setup is easy. Just download and install the plugin. Setup involves adding your email address and creating a super simple form with a couple of options of when and where you want it to appear. If you want Leadin to feed your MailChimp, Constant Contact or Campaign Monitor accounts, there’s a few more steps but the process is painless.
And you’re done. Leadin will automatically collect data from the other forms on your website, even if you’re using a third-party form plugin like Gravity Forms.
Once it’s setup, just visit your WP dashboard to get all that glorious visitor data.
So what’s it’s gonna cost me?
That’s the best part. Currently it’s free. No guarantees it will stay that way, however.
Full disclosure, LeadIn is a pet-project of developers at HubSpot, one of the leaders in that whole closed-ecosystem CRM. It isn’t a one-stop solution like HubSpot. You still need to create a WordPress website, host it somewhere and use a third-party email marketing provider (like MailChimp, Constant Contact, or Campaign Monitor) to get most of the same functionality. Because of that, it doesn’t directly compete with HubSpot.
So there you have it. Free and easy to use. What are you waiting for?